What is the Example of Influencer Marketing
Are you looking for great influencer marketing examples? This article is for you. Since the increase in use of social media, the role of influencers has increased as well. Brands that find the right influencers get lucrative returns on their investments and that is why working with them has become so effective and popular.
Let’s take a look at the brightest examples from such brands that relied on influencer marketing campaigns.
Sony PlayStation Virtual Reality Headset
This is one of the best examples. Sony developed an influencer marketing campaign in Canada for PlayStation VR by working with micro and nano influencers on both Instagram and YouTube. The influencers were: @karlconrad, @stalman, @justin.tse, @canoopsy, and @the.girly.geek. These influencers shared posts of having fun while using Sony PlayStation VR headset. They also included the hashtags #PlayStationVR, #ITriedPSVR, and #PSVR, and tagged @PlayStationCA.
The Pepsi Emoji Product-line at Walgreens Stores
Pepsi also increased its sales at Walgreens by creating limited edition packaging and the #SayItWithPepsi hashtag. The aim was to target the young and that is why they chose influencer marketing as the best way for promotion. Due to this step, Pepsi emoji bottles – found exclusively at Walgreens became millennials’ first choice during summer activities. The shared content included original blog posts, photography, and branded video content. Almost all teenagers went to Walgreens and Duane Reade stores to buy Pepsi Emoji bottles making their summer adventures fun.
The Pepsi Emoji Product-line at Walgreens Stores
Pepsi also increased its sales at Walgreens by creating limited edition packaging and the #SayItWithPepsi hashtag. The aim was to target the young and that is why they chose influencer marketing as the best way for promotion. Due to this step, Pepsi emoji bottles – found exclusively at Walgreens became millennials’ first choice during summer activities. The shared content included original blog posts, photography, and branded video content. Almost all teenagers went to Walgreens and Duane Reade stores to buy Pepsi Emoji bottles making their summer adventures fun.
Peugeot at the 2019 Brussels Motor Show
In 2018-2019 car manufacturer Peugeot’s overall marketing theme was “unborning the future.” So they decided to use influencer marketing. The aim of Peugeuot was to target 18–24-year-olds spontaneously and change this age group’s perception and understanding of the Peugeot brand. The Peugeot brand reached more than 1 million people. They used a unique approach for their campaign. First, macro-influencers they shared quality content and then they worked with micro-influencers with a give-away contest and storytelling.
Who are the Top 10 influencers?
In order to promote your brand, you should find the right influencer who will have a big audience sharing the same values as your brand. These are the top 10 influencers in social media:
- Cristiano Ronaldo
- Justin Bieber
- Taylor Swift
- Ariana Grande
- Selena Gomez
- Katy Perry
- Kim Kardashian West
- Beyonce
- Felix Kjellberg (PewdiePie)
- Kylie Jenner
Conclusion
Influencers are here to stay but the world of influencer marketing can be drastically different from today after some years. If you want to grow your brand, simply choose a suitable influencer based on your budget and needs and then get started. First of all research a lot, set a budget, determine your goals, find your influencers and connect with them.
Influencer marketing is a wonderful way to boost sales. Influencers help brands increase awareness and grow a wider audience. The above examples show that you should never hesitate to rely on influencer marketing because the results will certainly satisfy you. You will surely enjoy your experience if you find the right influencer!
