WHAT IS INFLUENCER MARKETING?
WHAT IS INFLUENCER MARKETING?
As the online world continues to evolve, so do the marketing strategies that companies use to reach their target consumers. One such strategy that has gained popularity in recent years is influencer marketing. Influencer-generated content performs better compared to branded posts. 61% of consumers trust influencer recommendations compared to 38% who trust brand-produced content. . 60% of marketers shared that influencer-generated content performs better and drives more engagement compared to branded posts. 87% of people have taken action after seeing a product on Instagram.
But what exactly is influencer marketing?
Influencer marketing is a type of social media marketing strategy that involves partnering with individuals who have a large following on social media platforms like Instagram, YouTube, and Twitter. These influencers then promote your company or product to their followers in their own style and by using some really cool and creative ideas. This is great for a brand because people of different communities who follow different influencers get aware of your brand with a completely different approach!
BENEFITS OF INFLUENCER MARKETING:
As opposed to traditional marketing efforts that attempt to reach a large audience all at once through mass media, influencer marketing takes a more personal approach, tailored to specific demographics.
Some of the benefits of influencer marketing include:
- Increased brand awareness and reach.
- More exposure for the brand.
- More engaging, creative, and authentic content.
- Greater trust and credibility.
- Improved SEO.
- Higher leads and sales.
Some of the companies that have rocked using influencer marketing are sugar cosmetics, rage coffee, heads up for tails, mama earth, yoga bar, wow momo, vega, sugarfree, everyuth, discover pilgrim
Mama Earth saw immense growth because it developed a strong Mom Influencer community.
Everyuth which was a well-known brand to the Millenials was slowly becoming irrelevant to the young crowd. But because of its quick adoption of Influencer marketing, It has been able to become a popular brand among the youth once again!
Notes: make all the brand names into clickable links to their Instagram pages.
HOW TO DO INFLUENCER MARKETING?
If you’re thinking of incorporating influencer marketing into your marketing strategy, there are a few things to keep in mind. It’s important to find influencers who are a perfect fit for your brand.
- Influencer marketing is a type of marketing that focuses on using key leaders to drive your brand’s message.
- These leaders can be anyone with an influential online presence, such as bloggers, social media personalities, or even industry experts.
- In order to succeed with influencer marketing, you need to first identify your target market and then find the right influencers who have sway over that market.
- Once you’ve established a relationship with these influencers, you need to work with them to create content that will promote your brand in a positive light.
- Communicating the right way and being clear about your deliverables is very crucial to ensure your campaign runs smoothly.
- Finally, you need to measure the success of your influencer marketing campaign to ensure that it’s meeting your goals.
In summary, Influencer marketing is a marketing technique in which influential people such as celebrities, athletes, bloggers, and journalists are hired to promote a brand’s products on social media. Influencer marketing involves more than posting photos on Instagram and tweeting about new products. It involves one-on-one communication, honest conversations, and loyal brand advocates. If used the right way, influencer marketing can go a long way in making your brand remembered by a large number of people and the right ones!
