What are examples of Influencers?
Do you want to boost your business? Are you looking for a way to make your brand much more popular? If yes, incorporating influencer marketing into your marketing plan then you can rest assured that it will be the best decision. Influencers are great marketers as well but if you are not still convinced about the benefits of Influencer Marketing, we will now tell you some bright examples. You will know about various brands that made the most of Influencer Marketing.
Dunkin’ Donuts – National Donut Day
“Get a free donut with the purchase of any beverage.” – This was how Dunkin’ Donuts and its agency (Trilla) decided to promote their brand. Trilla also continued to collaborate with digital talent network to create fun and interesting content. The highlight of the content was donuts. This was also designed to attract fans to visit their stores. Then they chose eight influencers who were responsible for making and distributing teaser content. All these influencers ran the official Snapchat account of Dunkin’ Donut across three time zones, including all the cities across the USA. The influencers encouraged people to take advantage of the offer and follow Dunkin’ Donuts’ account. As a result, Dunkin’ Donut gained 10x more followers that they would get during each month.
Marriott
Being one of the top brands for tourists, Mariott also took advantage of influencer marketing. In one successful campaign, the hotel chain worked with YouTube influencer Jeana Smith (@PrankVsPrank). It was done to celebrate reaching one million check-ins on the Marriott app. The video that featured a surprise dance party for the mobile user by Jeana went viral and reached 4 million views.
American Express
American Express ran a campaign called “My Travel Style. Using video content featuring famous athletes, bloggers, and celebrities, American Express succeeded in creating a more interesting content. Simply put, this influencer marketing strategy boosted acquisition rates by a whopping 400% on Facebook alone.
Adidas
Though Adidas was a famous brand, it also benefited from influencer marketing and left behind its competitors. Adidas launched an influencer marketing campaign on Instagram and increased their sales by 24.2%. During the same period, their top competitor, Nike experienced a 9.1% drop in sales. Adidas worked with Selena Gomez to kick start its #MyNeoShoot contest. The brand encouraged followers to share their own content using the hashtag #MyNeoShoot and they had a chance to win the competition and be one of the six models for the campaign.
Zara
One of the best examples of influencer marketing examples is Zara. This clothing retailer increased its sales due to influencers. They decided to work with famous Instagram accounts who were well-known for being fashion-focused. The aim of Zara was simple – to attract their target audience by showcasing their new products in an innovative way. One of the best campaigns was #iamdenim campaign. The brand worked with “real people” to produce clothing for “real people.” Teesh Rosa was the influencer chosen for the video content that reached up to 355,000 views.
As you see, even most famous brands use influencer marketing as it is a reliable way to boost sales. Start marketing your products through influencer marketing today and you will also see the difference.
